On November 28, 2024, C asean Lanna was officially launched at Chiang Mai University Business School. This center is the fruition of a collaboration among Chiang Mai University, , Sirivadhanabhakdi Foundation, Thai Beverage Public Company Limited, C asean and Chiang Mai University Business School, designed to strengthen connections across ASEAN in three key areas: Art & Culture, Leadership & Talent Development, and Business and Sustainability.
Key Highlights:
MOU Signing Ceremony: The collaboration focuses on knowledge building, entrepreneurship, and sustainability, with C asean Lanna as a hub for education, innovation, and community engagement across ASEAN.
Two Showcase Zones:
Lanna Craft Zone: Celebrating the unique art and cultural identity of Lanna.
Social Enterprise Economy Zone: Highlighting sustainable business models and innovations.
Panel Discussion: “Lanna with ASEAN: A New Era in Culture, Leadership, and Sustainability”, exploring how ASEAN collaboration can enhance competitiveness in three areas:
Art & Culture: Chaiyong Rattanangkul, Managing Director of Lamphun City Lab
Leadership Development: Assoc. Prof. Dr. Siriwut Buranapin, Chiang Mai University Business School
Business & Sustainability: Narumon Thaksa-udom, Founder of Hillkoff Coffee
Moderated by Tongjai Thanachanan, Managing Director of C asean.
Unity in Diversity Music Performance: A special performance by Seathencity, blending traditional Lanna music with ASEAN influences, reimaging for the modern era.
C asean Lanna is set to be a hub for collaboration that fosters cultural harmony, leadership, and impactful business, as well as helps the Lanna region and ASEAN to become more competitive and sustainable.
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